Set on the River Thames, with its docks and wharfs, London is divided into three main sections.

At its very heart is The City, which covers an area of just one square mile and is not only the oldest part of the capital but its central financial district too – home to the Bank of England.

Secondly, the West End is the cultural capital with a vibrant theatre scene, famous cinemas, vast shopping streets and a huge selection of bars and restaurants.

The government district of Westminster is also located here. Last, but certainly not least, is South Bank, which boasts iconic concert halls, world-class museums and renowned galleries.

Dubbed ‘Europe’s gateway to overseas’, London is the UK’s largest urban area, with access to no less than four airports, two of which are international.

The public transportation system is superb – with the famous red double-decker buses and black cabs covering the city along with the world’s oldest underground rail system, known as ‘The Tube’. Between them, they transport five million people every day.1

Water taxis on the Thames are now very popular with commuters and the river is a thriving waterway, with the capacity to take huge vessels for a variety of purposes, including freight and cargo.


The London property market is strong and buoyant with growth at 8.1% long term Compound Annual Growth Rate1 (CAGR).

Its attraction to overseas High Net Worth Individuals remains as strong as ever – with 60% of prime Central London property being bought by the group.1

This number is predicted to double by 2020, making the capital an increasingly prestigious address.

Crossrail 1, 2 and the Northern Line extension will help to drive powerful economic growth2 and the investment opportunities are further eased by the significant regulatory freedom offered by the capital.

1. London Property Analyst
2. Crossrail

London facts

  • The number one ‘largest and most influential city’ with a strong and secure economy1
  • Explore the world with ease thanks to the largest city airspace on the globe
  • World-famous icons and cultural heritage on your doorstep
  • World-class education in a city abundant with prestigious universities
  • An outstanding healthcare system
  • One of the most ethnically diverse cities on earth

1. AT Kearney Global Cities 2016

Nine Elms

A multi-billion pound investment has transformed the Nine Elms area into an ultra-modern residential and internationally significant business district, destined to be a new centre for arts and culture in London. 1

The area is already home to icons that include Battersea Power Station, the new US Embassy and the New Covent Garden Market. There’s also almost two miles of Thames river frontage, which will be lined with cafés, bars, restaurants and cultural attractions. A new park will make it one of the greenest districts on London’s South Bank with 50 acres of new public space.

  • London landmarks

    Battersea Power Station

    A decommissioned coal-fired power station, now an iconic landmark much linked with the arts.
  • London landmarks

    St James’s Park

    Flanked by Buckingham Palace and The Mall, this is the oldest of the capital’s eight Royal Parks.
  • London landmarks

    Houses of Parliament

    The United Kingdom’s political heart, also known as The Palace of Westminster, and one of the city’s icons.
  • London landmarks

    London Eye

    The capital’s tallest Ferris wheel, this famous tourist attraction sees over 3.5 million visitors a year.
  • London landmarks

    St Paul’s Cathedral

    One of the city’s most iconic sights, the dome and spires have dominated its skyline for 300 years.